Bait and switch: that’s when someone promises you something remarkable, then quietly sells it out from under you while you’re distracted by the complimentary peanuts. Vogon-adjacent behaviour. We won’t do that. h2g2.com will move inside a new structure, hitchhikers.earth, owned by its members. It will never be sold out from under the people who produce it. In comparison to the Ben Hur model of Venture Capital return, whereby the chariots are driven faster and faster around the Circus until the wheels fall off all but one of them and one Chariot Owner gets very, very rich indeed. We are not doing that either. Value flows through membership, patronage, and a share in what we build together not the endless chase to float on a stock exchange. Think of it less as a subscription and more as having a stake: you help shape what this becomes, and what it becomes belongs to you too. Not Panicking Ltd will transfer its rights into this new structure once we have developed the necessary legal and constitutional framework. The financial return to the Rights holders for the transfer of rights will be based on a plan called “The Hitchhiker’s Guide to Not Becoming Obscenely Rich”, capped returns (real caps, not pretend ones) and significant proportions going into the creation of a Foundation or two.